3.3: Implementation and Institutionalization

“Implementation is using instructional materials or strategies in real (not simulated)
settings. Institutionalization is the continuing, routine use of the instructional innovation
in the structure and culture of an organization” (Seels & Richey, 1994, p. 47). The
purpose of implementation is to facilitate appropriate use of the innovation by individuals
in the organization. The goal of institutionalization is to integrate the innovation within
the structure and behavior of the organization.